All you need to know about agents, listings, and home sales
Real estate sales can be a confusing process for home buyers and sellers. Reading this brief article will help you understand the step-by-step process of a real estate transaction as well as the essential roles of real estate agents, brokers, and escrow professionals. Whether you are buying or selling a home or business, taking on a new mortgage, or looking to invest in real estate, you will be better equipped to succeed if you have good knowledge of the important terms and steps in a property sale.
Real Estate: A Free Guide to Sales and Essential Terms
Real estate sales can be a confusing process for home buyers and sellers. Reading this brief article will help you understand the step-by-step process of a real estate transaction as well as the essential roles of real estate agents, brokers, and escrow professionals. Whether you are buying or selling a home or business, taking on a mortgage, or looking to invest in real estate, you will be better equipped to succeed if you have good knowledge of the important terms and steps in a property sale.
Essential terms in real estate
Real estate is a legal term which refers to land and the fixtures upon it, including buildings. In the United States, residential and commercial real estate are the two main categories of real property. Ownership interest in real estate can be bought, sold, mortgaged, and exchanged. An owner can also lease property to a tenant in exchange for rental payments.
Real estate broker and real estate agent (salesperson): Brokers are licensed under state law to assist buyers and sellers with real estate transactions. Brokers are normally paid on commission as a percentage of the property’s sale price. Agents, who also must be licensed, work on behalf of brokers either as employees or independent contractors.
Agents have the most visible role in listing and marketing sale properties as well as representing prospective buyers. If you see a property listed for sale with Jane Smith at Prudential, Century 21, or RE/MAX, for instance, then Jane Smith is probably the agent whereas the head of her office would be a licensed broker who could legally facilitate the transaction.
Multiple Listing Service (MLS) and real estate listings: When a seller agrees to let a broker and agent sell his or her property, it is then listed for sale. In recent years, brokers, agents, and potential buyers have turned to centralized online listing services. These are known collectively as the MLS. There are several different MLS listing sites, some of which are open only to members and others open to the general public. An MLS service generally combines the listings of brokers who are members of that service, such as the National Association of Realtors in the United States or the Canadian Real Estate Association north of the border.
Commissions are a percentage of the property’s sale price, due at closing, which normally are paid by the seller to the listing broker. If the buyer is represented by an agent also, then the commission is split with that agent’s broker as a finder’s fee for delivering a willing buyer. The brokers, in turn, will pay their agents a portion of their commission. Generally, these amounts are set by the time the property is listed.
Mortgage loan: A mortgage loan is a loan to finance the purchase of real estate. The mortgage itself is the borrower’s pledge of a property as security (collateral) to secure this loan. The bank or other lender therefore receives assurance that if the borrower defaults on the payment obligation, then the lender can seize the property and sell it to pay off the loan. This process is known as foreclosure.
Deeds are legal documents (instruments) which grant a right, in this case title to property. There are several important types of deeds, and it is important to know the basic differences. As a seller, you should know what you are promising under the law, while as a buyer you should know what interest and warranties you are receiving.
General warranty deed: This is a type of deed where the seller (grantor) guarantees that he or she has good, clean title to the property and has the right to transfer a full ownership interest to the buyer. In this type of deed, the seller is warranting that there are no competing claims on the title and no hidden liens or encumbrances such as easements. If this type of deed ever fails in the future, then the seller (grantor) is promising to compensate the buyer (grantee) for the value of any loss as a result.
Special warranty deed: This is similar to a general warranty deed, but it may be slightly more limited. For example, the warranties may be limited to any defects or issues that arose after the seller’s interest in the property began. There are other variations on special warranty deeds, depending on the particular state and transaction.
Quitclaim Deed: This is the simplest type of deed, with no special warranties. The seller promises only to deliver the buyer with the same interest that he or she (the seller) has in the property. The seller’s title may be very good or very poor; it is the buyer’s responsibility to conduct due diligence and bear the risk of any future issues with the title. After this type of transfer, the buyer has no recourse against the seller for any type of competing claim, lien, encumbrance, or other title defect.
Deed of trust: This is a mortgage deed, as used in some states, not a deed used to transfer title to property.
Bargain and sale deed: This type of deed, often used by executors of estates or by public officials after a property is seized for tax default, implies that the grantor has good title to transfer to the buyer, but includes no separate warranties of title.
Grant deed: In some states, grant deeds are routinely used to transfer property. They must contain a legal description of the property, be signed by all people transferring the property, and be notarized. No special warranties are included. In these same states, title insurance is often used as a means of ensuring against any future risks.
Title, Chain of title, and Title insurance: When an owner of property has the full legal right to control and dispose of that property, he or she is said to have title. This is often evidenced by a legal document such as a title deed or certificate of title. Chain of title refers to the history of title for a particular property, including all its past sales, transfers, liens (e.g. mortgages) and other encumbrances (e.g. easements granted). To ensure good title and protect against defects, one can search the property’s title history and make certain that there are no such problems. Title insurance is often purchased at the time of property’s sale to protect against the possibility of any title claims and defects.
Additional terms are covered in the following step-by-step overview of a property transaction.
The sale of real estate, step-by-step
A seller decides to sell a property. This could be any type of property (residential, commercial, industrial, agricultural, etc.), but for purposes of this overview we will cover a simple residential property sale. The seller talks with an agent and signs an agreement allowing that agent to list the property for sale on his or her behalf.
The property is then listed on the MLS (Multiple Listings Service), which other agents and prospective buyers can search online. Agents may further promote properties using sandwich-board street signs, newspaper ads, open houses, and other methods of selling.
A potential buyer, who is represented by an agent, looks at the property and decides to make an offer to buy it. The amount offered may be less than the listing price and/or the buyer may include other conditions for negotiation (e.g. “seller will fix the broken window in the living room before the close of sale.”) Normally, the buyer also puts down a good faith deposit (earnest money) to indicate his or her seriousness. This deposit is kept by the broker or escrow professional until closing, though if the buyer defaults after contract conditions are met, this deposit may be forfeited to the seller.
The buyer’s agent then transmits a legally-binding offer to the seller’s agent, who informs the seller. If the seller accepts, then they have a deal, and a contract is formed to sell the property at the price offered by buyer. Alternatively, the seller may reject the offer or make a counteroffer, in which case their negotiations may go back and forth a few times before everyone is satisfied.
Once they have an agreement, the clock begins ticking. The closing date, which is specified in the contract, is the date when the sale becomes final and ownership interest in the property transfers from seller to buyer. The period of time before closing is popularly known as escrow.
During escrow, each side must work to meet the conditions of the contract so that the sale can be finalized. The seller must ensure that the property has a clean title, that any promised warranties are fulfilled, and that any defects in the property’s title or condition are fixed before the sale closes.
The seller must provide the buyer with any disclosures that are required by law (e.g., lead paint). The buyer also has a right, during escrow if not before making the offer, to order inspections of the property (e.g. structural and pest inspections). If there are any unsafe or unforeseen problems, then either the seller can get them fixed or the buyer can negotiate them into a discount.
The buyer’s major obligation before closing is to come up with the money to buy the property. Often, this means arranging for financing in the form of a mortgage loan (loan secured by the property). As the contract usually includes financing as a condition, the buyer normally informs the seller (via their agents) once the financing has been secured so that this condition is removed. If the buyer cannot obtain needed financing, then the sale can fall through, although if it is a matter of timing, then the buyer may be able to negotiate an extension to the closing date.
There are a great many details during escrow, which normally are overseen by a closing professional. In states where title companies are used commonly for title insurance, then a title or escrow agent can oversee closing details, including clearing title, disbursing funds, recording the deed and security documents, paying off existing liens or mortgages and prorating property taxes to ensure a complete closing. In other states, the closing professional may be an attorney or paralegal, the mortgage lender, a broker, or another third party.
In the final days before closing, the buyer or buyer’s agent normally has the right to inspect the property. This is known as a walk-through. Any remaining defects are reported to the seller, who still may fix them or agree to an adjustment of the final purchase price.
At closing, the seller delivers access and title to the property in exchange for the buyer’s payment of the purchase price. The parties need not be present at the time and place of closing as long as the proper closing documents have been completed and signed.
The closing professional should then make sure that all money is disbursed, including commissions, and that the transfer of interest is properly recorded.
Showing posts with label free guide to sales. Show all posts
Showing posts with label free guide to sales. Show all posts
Tuesday, July 9, 2013
Real estate or real mistake?
You need an agent-and other fairy tales!
Is private selling a mistake? A real estate agent doesn't think so and here's why..
Let’s be clear here – the author of this article is a real estate agent. Not a newbie either but with 10 years in the industry.
As an agent I should despise private sellers or FSBO’s as they are called in the States. Right? The For Sale by Owners and myself should be sworn enemies yes? Natural born enemies like a dog is to a cat, like an lion relates to an antelope, we should be at each other’s throats shouldn’t we? Well actually…. no!
I run a business that assists people to sell their own home without the need for a real estate agent and I’m here to dispel some myths once and for all.

People, you have been hoodwinked…..
To be precise you have been conned for the past 100 years.
Agents want you to believe that you absolutely need them in order to get your property sold. They want you to imagine that you cannot possibly attempt the gargantuan task of selling without their assistance. They want you to believe that they have almost superhuman powers of persuasion, legendary marketing prowess and sublime negotiating skills.
Never mind that those 3 things are almost superfluous to getting a property sold. Never mind that most agents have had next to no training that genuinely fits them to sell your home.
Now the agents will sing you a very different tune off course. They will assure you with absolute tenacity that selling a home by yourself is perilous. ( After 10 years in the industry I’m yet to hear of even one case of a private seller getting themselves in trouble ) No doubt it has happened but I have never yet seen it and I deal with FSBO’S on a daily basis. I have however seen agents make a grand old mess of things from time to time.
Of course you must employ an agents services to set the correct price mustn’t you? Hmmm? This particular myth has to be right up there with the tooth fairy. Nothing against the tooth fairy because there is at least the anecdotal evidence of children for the fairy’s existence, while there is no such evidence to suggest agents can price property accurately.
There is however plenty of evidence to the contrary. In the week preceding this article I happened upon two instances where the private sellers used several different agents to give them initial market appraisals. Astonishingly, given that the homes were in the 400K’s range , the market opinions varied by tens of thousands. In one case on a property worth nominally around $450,000 two agents had prices that were $100,000 apart.
How is this possible? How can two supposedly professional, knowledgeable agents quote such disparate figures. Well the answer is surprisingly simple. Some agents are incredibly incompetent…and some agents are very competent but want a listing so bad they will attempt to buy it rather than let it go to their competitor. My point here is straightforward. You can price a property just as accurately as any agent can. In fact I suspect that most private sellers do a better job of it and here’s why…
Agents view and sell property that is in vastly differing price brackets. Some are two hundred thousand and some may be two million. But you are an expert in your narrow price range. You can take 2 days studying the listings in your local area via the internet and newspaper. I guarantee you can be more up to speed than your local agent for your particular property price and type. Nowadays there are also very inexpensive market reports and sales figures available for your area so there is no reason at all not to be able to get an accurate price on your property without an agents help.
Ok so let’s consider that myth laid to rest. Of course you do need the agent to market your property at least, ahem, don’t you?
Well yes and ….no…but mainly no. If you are going to do a half baked attempt at selling by yourself then yes indeed, you are better off sticking to an agent. On the other hand, if you make an even remotely genuine attempt you can easily get more than enough exposure for your property, all by yourself. The reason for this is that this amazing tool known as the internet has leveled the playing field. You can get your property seen by as many people as you need with little effort or cost. The agents only monopoly, that of marketing, has now been broken and the private house seller is the beneficiary.
Perhaps the, if pricing isn’t a problem and marketing is within anyone’s reach then surely the negotiation part is where the agents shine right ? Oh dear…
An agent is running a business and that business involves he or she securing a commission for services rendered. This is a very inappropriate starting point for someone attempting to negotiate a sale between a buyer and seller. The negotiations most often come down to price and who has the whip hand? Someone who is seeking a commission or someone who is selling their own home and who has the benefit of many thousands in commission savings to allow more flexibility in price if needed?
In my experience agents training involves how to sell… to their listing clients ..and very little about how to sell to buyers. In any case the role of negotiation while genuinely important is very much over estimated, because at the end of the day – houses sell themselves!
Price a property correctly and so long as there are buyers around, they will beat a path to your door. My industry experience involves Australian real estate but these same principles and truisms hold true equally in the Unites States, England,Canada,New Zealand...anywhere. Over price your property and you can forget selling unless you are very , very lucky.
If there are no buyers or if you price far too high the neither an agent or a private sale will eventuate. Get the price wrong and no amount of marketing will compensate for that. Essentially you’ll be just informing an ever greater number of potential buyers that your property is priced to high.
The house will sell itself if you let it AND if there are buyers around. Sometimes there simply aren’t any.
No one knows the home like the owner so why on earth do we insist on believing the fairy tale that an agent can do a better job of selling your home. The reason is simple. It’s because that agents will describe all manner of reasons why you will fail and they will sound plausible ( remember they are trained to sell to you, not to buyers ) The stories are coming from an authority figure. You may not like agents but they know real estate don’t they?
The agents will point out the property down the road which is being sold privately and remains on the market with no offers after 6 months. Yet somehow they find no time and have no desire to tell you about the listings on their own books that have sat with them for 18 months. That’s different they will say. That owner’s price is too high and no agent can sell if the price is set too high by an unreasonable owner. Do you see their story unraveling in front of your very eyes?
One last point. There seems to be another misconception that private selling is terribly stressful, as though using an agent will be a cakewalk for you. It seems to me that anytime you introduce an unnecessary third party it can only add to the potential for stress. If you think that by using a real estate agent that you will somehow not need to negotiate etc then you are in for a rude awakening. This is because instead of negotiating with a buyer suddenly you will be negotiating with both a buyer ( indirectly ) AND the agent as well.
If you really think that you need a realtor to sell your property then you are probably right and no article will convince you otherwise. But know this. If you are using an agent you are bound to have exactly the same hurdles and exactly the same challenges. The only difference is that you’ll be paying handsomely for the feeling of assistance you may or may not receive from your realtor. Estate agents have been pulling the wool over the publics eyes for years but the jig is up.
The wool over the eyes analogy is appropriate because you dear private seller are being treated like so many sheep in a big herd.
If you want to sell your own home, do some basic research to get an accurate price. Place a sign outside your property, place it on a well trafficked internet site and then be patient. If an agent tries undermining your attempts with typical mind games, call their bluff. Give them the possibility to sell while retaining your right to do so without commission…and see who gets the prize. My money is on you!
Is private selling a mistake? A real estate agent doesn't think so and here's why..
Let’s be clear here – the author of this article is a real estate agent. Not a newbie either but with 10 years in the industry.
As an agent I should despise private sellers or FSBO’s as they are called in the States. Right? The For Sale by Owners and myself should be sworn enemies yes? Natural born enemies like a dog is to a cat, like an lion relates to an antelope, we should be at each other’s throats shouldn’t we? Well actually…. no!
I run a business that assists people to sell their own home without the need for a real estate agent and I’m here to dispel some myths once and for all.

People, you have been hoodwinked…..
To be precise you have been conned for the past 100 years.
Agents want you to believe that you absolutely need them in order to get your property sold. They want you to imagine that you cannot possibly attempt the gargantuan task of selling without their assistance. They want you to believe that they have almost superhuman powers of persuasion, legendary marketing prowess and sublime negotiating skills.
Never mind that those 3 things are almost superfluous to getting a property sold. Never mind that most agents have had next to no training that genuinely fits them to sell your home.
Now the agents will sing you a very different tune off course. They will assure you with absolute tenacity that selling a home by yourself is perilous. ( After 10 years in the industry I’m yet to hear of even one case of a private seller getting themselves in trouble ) No doubt it has happened but I have never yet seen it and I deal with FSBO’S on a daily basis. I have however seen agents make a grand old mess of things from time to time.
Of course you must employ an agents services to set the correct price mustn’t you? Hmmm? This particular myth has to be right up there with the tooth fairy. Nothing against the tooth fairy because there is at least the anecdotal evidence of children for the fairy’s existence, while there is no such evidence to suggest agents can price property accurately.
There is however plenty of evidence to the contrary. In the week preceding this article I happened upon two instances where the private sellers used several different agents to give them initial market appraisals. Astonishingly, given that the homes were in the 400K’s range , the market opinions varied by tens of thousands. In one case on a property worth nominally around $450,000 two agents had prices that were $100,000 apart.
How is this possible? How can two supposedly professional, knowledgeable agents quote such disparate figures. Well the answer is surprisingly simple. Some agents are incredibly incompetent…and some agents are very competent but want a listing so bad they will attempt to buy it rather than let it go to their competitor. My point here is straightforward. You can price a property just as accurately as any agent can. In fact I suspect that most private sellers do a better job of it and here’s why…
Agents view and sell property that is in vastly differing price brackets. Some are two hundred thousand and some may be two million. But you are an expert in your narrow price range. You can take 2 days studying the listings in your local area via the internet and newspaper. I guarantee you can be more up to speed than your local agent for your particular property price and type. Nowadays there are also very inexpensive market reports and sales figures available for your area so there is no reason at all not to be able to get an accurate price on your property without an agents help.
Ok so let’s consider that myth laid to rest. Of course you do need the agent to market your property at least, ahem, don’t you?
Well yes and ….no…but mainly no. If you are going to do a half baked attempt at selling by yourself then yes indeed, you are better off sticking to an agent. On the other hand, if you make an even remotely genuine attempt you can easily get more than enough exposure for your property, all by yourself. The reason for this is that this amazing tool known as the internet has leveled the playing field. You can get your property seen by as many people as you need with little effort or cost. The agents only monopoly, that of marketing, has now been broken and the private house seller is the beneficiary.
Perhaps the, if pricing isn’t a problem and marketing is within anyone’s reach then surely the negotiation part is where the agents shine right ? Oh dear…
An agent is running a business and that business involves he or she securing a commission for services rendered. This is a very inappropriate starting point for someone attempting to negotiate a sale between a buyer and seller. The negotiations most often come down to price and who has the whip hand? Someone who is seeking a commission or someone who is selling their own home and who has the benefit of many thousands in commission savings to allow more flexibility in price if needed?
In my experience agents training involves how to sell… to their listing clients ..and very little about how to sell to buyers. In any case the role of negotiation while genuinely important is very much over estimated, because at the end of the day – houses sell themselves!
Price a property correctly and so long as there are buyers around, they will beat a path to your door. My industry experience involves Australian real estate but these same principles and truisms hold true equally in the Unites States, England,Canada,New Zealand...anywhere. Over price your property and you can forget selling unless you are very , very lucky.
If there are no buyers or if you price far too high the neither an agent or a private sale will eventuate. Get the price wrong and no amount of marketing will compensate for that. Essentially you’ll be just informing an ever greater number of potential buyers that your property is priced to high.
The house will sell itself if you let it AND if there are buyers around. Sometimes there simply aren’t any.
No one knows the home like the owner so why on earth do we insist on believing the fairy tale that an agent can do a better job of selling your home. The reason is simple. It’s because that agents will describe all manner of reasons why you will fail and they will sound plausible ( remember they are trained to sell to you, not to buyers ) The stories are coming from an authority figure. You may not like agents but they know real estate don’t they?
The agents will point out the property down the road which is being sold privately and remains on the market with no offers after 6 months. Yet somehow they find no time and have no desire to tell you about the listings on their own books that have sat with them for 18 months. That’s different they will say. That owner’s price is too high and no agent can sell if the price is set too high by an unreasonable owner. Do you see their story unraveling in front of your very eyes?
One last point. There seems to be another misconception that private selling is terribly stressful, as though using an agent will be a cakewalk for you. It seems to me that anytime you introduce an unnecessary third party it can only add to the potential for stress. If you think that by using a real estate agent that you will somehow not need to negotiate etc then you are in for a rude awakening. This is because instead of negotiating with a buyer suddenly you will be negotiating with both a buyer ( indirectly ) AND the agent as well.
If you really think that you need a realtor to sell your property then you are probably right and no article will convince you otherwise. But know this. If you are using an agent you are bound to have exactly the same hurdles and exactly the same challenges. The only difference is that you’ll be paying handsomely for the feeling of assistance you may or may not receive from your realtor. Estate agents have been pulling the wool over the publics eyes for years but the jig is up.
The wool over the eyes analogy is appropriate because you dear private seller are being treated like so many sheep in a big herd.
If you want to sell your own home, do some basic research to get an accurate price. Place a sign outside your property, place it on a well trafficked internet site and then be patient. If an agent tries undermining your attempts with typical mind games, call their bluff. Give them the possibility to sell while retaining your right to do so without commission…and see who gets the prize. My money is on you!
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